In My Own Words: Rising from the ashes

A Middletown marketing agency was left in ruins by a cyber-attack that left more questions than answers

Travis Rothstein’s Middletown-based ConnecTheDot marketing agency was cyber-attacked last fall. Before the attack, the company had $10 million in annual billings, 120 relationship-based clients (and thousands more online), and 23 employees across the country.

Rothstein ran a company with a great deal of marketing expertise so you would think he’d be prepared for a cyber-attack. But less than a year later, it’s all gone.

Participants in our recent Cybersecurity Roundtable repeatedly said that nobody believes a cyber-attack will happen to them. The fact that it happened to a business with a lot more digital expertise than most small-business owners sends a powerful reality check.

This is Travis Rothstein’s story in his own words. DBT has decided not to identify some people in this story and cannot independently confirm what happened since the investigation is ongoing.

The two-hour interview kept returning to the question of whether he missed something or perhaps just lost his focus. Rothstein talks about his mounting frustration as consultant after consultant was unable to explain what happened. But a question at the end of the conversation about having to let his entire team go as the situation deteriorated caused him to get emotional about how he felt.

The Delaware SBDC, a unit of the University of Delaware’s Office of Economic Innovation and Partnerships (OEIP), is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA) and the State of Delaware. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the sponsoring agencies. All programs and services are extended to the public on a nondiscriminatory basis. As equal opportunity/affirmative action employers, the SBA, the University of Delaware and the State of Delaware are all committed to assuring equal opportunity to all persons. The University of Delaware is an equal opportunity/affirmative action employer and Title IX institution. For the University’s complete non-discrimination statement, please visit - powered by Enfold WordPress Theme