Color Guru

Jeannie worked with the Delaware Small Business Development Center in adjusting her pricing structure, offering marketing/promotion advice, expanding her services, and consumer interaction options for her website.

“Turns out color is a game changer! Not every color looks good on every person, and the wrong colors can make you look washed out, overwhelmed, tired, and older. The right colors can make you look radiant, glowing, and highlight your natural beauty. Plus, when you shop color first, you simply scan the store for your best colors and ignore everything else!  This rang my efficiency bells! My theory was that if I shopped like this, I could look better and cut my shopping time in half. I did a test run and it worked!

Then, I became fascinated with helping others understand their best colors and this money-saving and time-saving way of shopping for clothes!

Here’s where I went into full-on researcher mode.

I learned everything I could about hair, skin, and eye color, and how those features determined our ideal color palette.

I created the Color Guru Palette Cards, tested them countless times on real people, and revised them until they were just right.

Your color card is your cheat sheet for buying clothing.

I then helped my friends discover their best color palettes.