Color Guru

Published On December 16, 2020

Jeannie worked with the Delaware Small Business Development Center in adjusting her pricing structure, offering marketing/promotion advice, expanding her services, and consumer interaction options for her website.

Turns out color is a game changer! Not every color looks good on every person, and the wrong colors can make you look washed out, overwhelmed, tired, and older. The right colors can make you look radiantglowing, and highlight your natural beauty. Plus, when you shop color first, you simply scan the store for your best colors and ignore everything else!  This rang my efficiency bells! My theory was that if I shopped like this, I could look better and cut my shopping time in half. I did a test run and it worked!

Then, I became fascinated with helping others understand their best colors and this money-saving and time-saving way of shopping for clothes!

Here’s where I went into full-on researcher mode.

I learned everything I could about hair, skin, and eye color, and how those features determined our ideal color palette.

I created the Color Guru Palette Cards, tested them countless times on real people, and revised them until they were just right.

Your color card is your cheat sheet for buying clothing.

I then helped my friends discover their best color palettes.

– Jeannie owner of Color Guru 

“Life changing! I never knew that colors could make such a difference! More than makeup or even a new hairdo. Thanks for the secret weapon!”

– Abbie B. Customer of Color Guru

Color Guru 

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The Delaware SBDC, a unit of the University of Delaware’s Office of Economic Innovation and Partnerships (OEIP), is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA) and the State of Delaware. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the sponsoring agencies. All programs and services are extended to the public on a nondiscriminatory basis. As equal opportunity/affirmative action employers, the SBA, the University of Delaware and the State of Delaware are all committed to assuring equal opportunity to all persons. The University of Delaware is an equal opportunity/affirmative action employer and Title IX institution. For the University’s complete non-discrimination statement, please visit - powered by Enfold WordPress Theme