Client Success Story – LiveIt Up!

Jourdann Latney embarked on her entrepreneurial journey last year when she opened to LiveIt Up! in January 2023. Her passion for crafting delicious, all-natural, cold-pressed healthy fruit juices stems from her desire to promote wellness and vitality within her community. 

Seeking out expert advice,  Latney reached out to the SBDC to navigate starting and growing a small business. That’s when she connected with her SBDC advisor, Samira Savoury – through advising Samira helped to shape LiveIt Up!’s trajectory. While celebrating LiveItUp’s participation in several notable community events last year, Lautney continued her entrepreneurship journey as a participant in the Launcher Program, a 12-week intensive to help drive small business management skills in Delaware. Through Launcher, Wilmington Kitchen Collective, and PLANIT’s Entrepreneurship Training Program, Lautner has continued to polish her business acumen and learn from her support network.

Latney highlights the invaluable guidance from Samira Savoury, from charting the course for future growth to providing tools for comprehensive business analysis, the SBDC has been a pillar of support in navigating the complexities of entrepreneurship with confidence.

[The SBDC] gave me guidance for my next steps and provided ways to analyze my business progression in every aspect. – Jourdann Latney, Founder LiveItUp!

As LiveIt Up! continues to gain momentum and expand its footprint, Latney remains committed to delivering exceptional products. With the unwavering dedication of Latney and her team, the future looks bright for LiveIt Up! and the communities it serves.

Are you a small business owner seeking guidance and resources to thrive? Reach out to the Delaware SBDC for support!

LiveIt Up!
(302) 803-6082

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The Delaware SBDC, a unit of the University of Delaware’s Office of Economic Innovation and Partnerships (OEIP), is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA) and the State of Delaware. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the sponsoring agencies. All programs and services are extended to the public on a nondiscriminatory basis. As equal opportunity/affirmative action employers, the SBA, the University of Delaware and the State of Delaware are all committed to assuring equal opportunity to all persons. The University of Delaware is an equal opportunity/affirmative action employer and Title IX institution. For the University’s complete non-discrimination statement, please visit - powered by Enfold WordPress Theme