HOLIDAY MARKETING TIPS & TRICKS
Small Business Development Center Advisor Caroline Hermance hosted a free webinar on October 27th, 2022
Join the Delaware SBDC for an opportunity to learn tips and tricks for getting your retail or service business through the holiday season. Caroline Hermance, DSBDC Business Advisor, lead this training.
At this virtual session, participants learned about the outlook for the 2022 holiday season, tips on managing a multi-channel marketing strategy, and various opportunities for Delaware’s small businesses through the “Shop Small” season. Want to access the slides or sign up for advising with Caroline? Register for Advising here >
SHOP SMALL TOUR
Small Business Development Center & Partner Organizations Gather to Celebrate Shop Small Saturday!
In 2021, the SBDC staff gathered together with our partners to visit 23 businesses and storefronts, spanning all three counties. We were able to drop off promotional materials for the holiday shopping season and learn about business owners’ plans to promote “Shop Small” efforts. See a recap of our Shop Small 2021 tour and photo album here: Shop Small Recap 2021
This year, officials are visiting Smyrna, Milford, and Newark!
Community Resources
WILMINGTON – FREE HOLIDAY SHIPPING
Organized by Downtown Visions
Support Downtown retailers this holiday season by shopping online directly on your favorite store’s website, and receive FREE SHIPPING courtesy of Downtown Visions.
Shop between 10/1/22 and 12/31/22 to receive free shipping with participating Retailers Al’s Sporting Goods, LaFate Gallery, Morgan’s of Delaware, Poppycock Tattoo, Shoe Tech Shoe Repair, Spaceboy Clothing, Three Kings Kustoms, Town & Shore Handcrafted.
For more details: http://downtownwilmingtonde.com/initiatives-blog/2020/10/19/free-holiday-shipping
WILMINGTON – HOLIDAY MARKET AT DE.CO
Organized by Downtown Visions & DE.CO
DE.CO Food Hall, Downtown Visions, BPG, Spark’d Pastry, Cool Beans, City of Wilmington
November 26, December 3, 10 & 17 from 11 am-4 pm.
Downtown Visions is partnering with DE.CO to bring a Holiday Market to Downtown Wilmington. The Market will run Saturday, November 26, December 3, 10 & 17 from 11 am-4 pm. Patrons can expect small business vendors, DE.CO food vendors, Holiday music, entertainment, face painting, kids’ characters & more!
For more info: http://downtownwilmingtonde.com/initiatives-blog/2015/8/5/small-business-saturday-1
WILMINGTON – 12 DAYS OF CHRISTMAS
Organized by Downtown Visions & Wilmington Alliance
Downtown Visions encourages residents, visitors, and workers to #ShopSmall this Holiday season. From 12/1/22 – 12/12/22, many Downtown small businesses will be offering discounts and specials on unique gifts.
For more info: https://www.wilmingtonmade.com/
WILMINGTON – DOWNTOWN APP
Organized by Downtown Visions
To download the App search Downtown Wilm DE in the App Store or Google Play.
Recently, Downtown Visions released the Downtown Wilmington App, a one-stop shop for almost everything about Downtown Wilmington, DE. The App was created for Downtown residents, workers, and visitors to highlight dining, entertainment, events, information, parking, shopping and more in Downtown Wilmington, DE.
STATEWIDE – SMALL BUSINESS ALLIANCE
DOWNTOWN DOVER – CAPITAL KEY
Support Downtown Dover retailers this holiday season by shopping with a “Capital Key” from the Downtown Dover Partnership! Special offers and deals are constantly updated from numerous participating vendors in the Dover area, and a Capital Key can help you unlock all the seasonal deals.
For more information, visit: https://www.downtowndoverpartnership.com/ddp/visitors-information/
To register for your Capital Key, visit: https://www.eventbrite.com/e/capital-key-dover-registration-tickets-165449234113
REHOBOTH BEACH – HOLIDAY STROLL
Rehoboth Beach Main Street is excited to announce a new event for this December: The Rehoboth Beach Holiday Stroll. This event will take place on Saturday, December 10 from 1:00–4:00 pm in Downtown Rehoboth Beach.
Our Rehoboth Beach Holiday Stroll will be known as: “Our Hometown for the Holidays”
- Come downtown and shop for the holidays
- Stop for a coffee in one of our amazing coffee shops
- Shop in any one of our award-winning specialty shops
- Take time to enjoy a meal at any of our great restaurants
Our downtown will feature:
- Santa and Mrs. Claus walking through the Downtown
- Town Carolers will be strolling and singing tunes of the seasons
- There will be several locations where you and your family can stop and take a picture
- Be on the lookout for Snowmen walking throughout the downtown
YW MARKETPLACE – SHOP SMALL ONLINE
WHAT IS YWMARKETPLACE?
The YWmarketplace™ is managed by YWCA Delaware. YWmarketplace™ offers online goods and services provided by small businesses and entrepreneurs from Delaware and the region, who are socially conscious and partnering with YWCA Delaware to build lives and to break down barriers for those who are underserved.
YWmarketplace™ gives you the opportunity to buy the things you love, and to spread love through the things you buy – a place where consumers can make great purchases with their hard-earned dollars while helping make real positive changes in the world. We can harness the powerful force of consumerism and use it to empower our local communities.
For more info or to start shopping, visit: https://ywmarketplace.org/