When Marcia Iacono turned 18 she got her first apartment and her first pet, a Yorkie named Daisy.  Daisy, of course, needed grooming.  After a series of unsatisfactory experiences with different dog groomers, Iacono decided to look into taking a class to do it herself.

Her initial curiosity evolved into enrollment in the Pet Smart Academy Grooming School then 8 years employment grooming dogs in Salisbury. With a love of animals and childhood dreams of being a zoologist, grooming came naturally to Iacono.  “I fell in love with it.  Grooming is what I’m meant to do,” she says.

With time her passion for her career developed into a desire to have her own salon. And so began a three year journey towards ownership.  Without the time or resources to attend college, Iacono sought business assistance at the Delaware Small Business Development Center (DSBDC) in Georgetown where she began working with Bill Pfaff.  “He stuck with me the whole time. He gave me homework, taught me a lot and got me ready to talk to banks.”

Despite a series of setbacks, Iacono kept going back to Pfaff and the DSBDC.  With his help she finally identified a suitable property outside of Georgetown and pursued financing through the First State Community Loan Fund.  It took a year to close on the property and a lot of elbow grease to transform the fixer upper but finally in September, 2014, Pet Bow Tique celebrated its grand opening.

Ten months later, Iacono beams when she notes that she is booked up 2 weeks out and has hired another full time groomer and a part time bather.  Marketing through social media and word of mouth has generated 600 clients and counting.

With 5 acres of  property, Iacono has even bigger dreams for her pet empire: a dog park, boarding kennel and day care.  The girl who wasn’t allowed to have a pet growing up is making up for lost time.


Check out Pet Bow-Tique’s Facebook page for information on how to book a “pawsitive grooming experience” with them or call (302) 856-7297.