(Credit: Article from America’s SBDC)

It’s spring cleaning time and not just for your home. This month, let’s freshen up your website, focusing on web page content. Adding great text and pictures to your site can help humans and search engines better appreciate and understand what your business has to offer.

With 97% of consumers researching products online before making a purchase*, it’s important to spruce up your website from time to time. So swing open those windows, do a little dusting, and use these lessons to get your website ready for spring.

Lesson HighlightTell customers about your business with great website text

Potential customers will often start by visiting your business’ website to learn about your products and services. If this is their first contact with your business, it’s important to make a positive first impression. The words on your website must clearly communicate what your business is about, and why a customer should choose you.

You don’t need to write a lot, but your website should clearly answer these questions: Who owns and works for the business? What products do you sell or services do you provide? Where can they find you, or how can they contact you? When is your business open for customers? Why should someone choose your business?

Need more help? This video lesson offers more tips, including how to visually present the text you write. For example, a professional-looking website uses consistent, easy-to-read text. If you use TOO MANY font sizes,colors and styles, or the font is too small, it can make your website difficult to read.