Business Challenge

Supercritical Fluid Technologies, Inc. develops innovative solutions for demanding separation and material processing needs. Senior management recognized the need to optimize their website to grow overall site traffic by improving search engine marketing performance.


Lorel Marketing Group worked with SFT to identify key business growth goals and objectives. Lorel then implemented Search Engine Optimization (SEO) tactics that focused on keywords aligned with SFT products. Lorel also recommended strategic revisions to site descriptions and meta tags, site content, external and internal links, and submitted for improved search engine indexing.


Lorel Marketing Group worked with Supercritical Fluid Technologies to design a performance dashboard that monitored the results of the SEO campaign over a two-month period. As a result of the partnership, SFT acquired leading SEO knowledge, expertise in maintaining the SEO campaign, and the tools to monitor SEO effectiveness.