Business Challenge

NZINGA’s Cultural Connection is looking for opportunity to extend its local presence to the online arena. However it’s a great challenge to manage the physical store and also work with professional consultants on an ecommerce website development at the same time.


After a few months of hard work, Nzinga Debrick, the owner, finally achieved the goal of an online presence, with some guidance from DSBTDC. Click on the case study to see how her experience could help you to prepare for your next ecommerce project.


NZINGA’s Cultural Connection, with assistance from DSBTDC, was able to create an online presence for their brick & mortar store.

  • The new site increased its brand awareness
  • Drove new traffic to the established store