Business Challenge

LiteCure introduced advanced laser technology and innovative solutions to the medical and veterinarian health care industry. Their leadership team recognized the need to optimize their website to improve their overall site traffic with regard to improved search engine marketing performance.


After identifying key business growth goals and objectives, Lorel Marketing Group partnered with LiteCure to address and implement Search Engine Optimization (SEO) tactics. They focused on keywords aligned with LiteCure’s products, and recommended strategic revisions to description and meta tags, site content, and external and internal links; finally, they submitted for better search engine indexing.


Lorel Marketing Group and LiteCure designed a performance dashboard to monitor the results of the SEO campaign – by product – across relevant performance metrics, over a two-month period. As a result of the partnership, LiteCure acquired leading SEO knowledge, expertise in maintaining the SEO campaign, and the tools to monitor SEO effectiveness over time.