Business Challenge

B&W Tek is an advanced instrumentation company that produces optical spectroscopy and laser instrumentation. The leadership team at B&W Tek recognized their need to establish a detailed marketing plan focused on driving revenue and increasing market-share.


Lorel Marketing Group provided B & W Tek with a detailed audit of the company’s current marketing, planning, and management processes. Lorel first identified B & W Tek’s key business growth goals and objectives and then proposed a marketing plan that included an improved result on investments (ROI) budget and optimization of current marketing and management processes. They also made specific recommendations to improve B & W Tek’s marketing management processes regarding tradeshows, webinars, and advertising budget planning.


B&W Tek leveraged the recommendations and reevaluated their current marketing process. They strategically chose Tradeshow planning as their primary focus for optimization in 2014.