Category Archives: Marketing

Online Customer Reviews: A Source of Pain. A Source of Insight.

There’s no denying that one of the most powerful features of social media is its ability to influence consumers. Online reviews have given a strong voice to the consumer, and as such have become a dominant vehicle for influencing purchasing decisions. A recent study by market research company Dimensional Research finds that 90% of consumers say positive…

7 Tips for a Starting a Successful Customer Loyalty Program

Got a loyalty card in your wallet? Small business loyalty programs are a great way of showing customers that they are valued. They encourage return business and help you gather information about your customer demographic. Loyalty programs can also boost your marketing efforts. According to Experian CheetahMail, email campaigns that target loyalty program members are more…

Improve Your Website With Clear Text and Compelling Images

(Credit: Article from America’s SBDC) It’s spring cleaning time and not just for your home. This month, let’s freshen up your website, focusing on web page content. Adding great text and pictures to your site can help humans and search engines better appreciate and understand what your business has to offer. With 97% of consumers…

Is your business a crowdfunding candidate?

(Credit: Article by Barbara Voerg) I was working on an article on this topic when I came across this excellent article written by a colleague in NY. Couldn’t have said it better so I wont. A few weeks ago, my son asked if I had any suggestions on how to raise additional capital for an independent…

Procurement Fair Matchmaking scheduling opens TODAY!

The 14th Annual, ALLIANCE Small Business Procurement Fair for the Mid-Atlantic region is coming! March 4, 2014 at the Chase Center on the Riverfront in Wilmington, DE. Scheduling of MatchMaking session meetings begins today! February 10, 2014 You can use this link MATCHMAKING to see all of the government and business entities looking for B2B opportunities: be ready to…